Barcelonas Tiger-back ride to Asia
Barcelonas Tiger-back ride to Asia
FC BARCELONA, football champions of Europe, are coming to Asia - thanks to Singapores Tiger Beer.
As European football kingpins and proud owners of a domestic double in the 2005-2006 season, Barcelona are now gunning for a strong Asian presence. And they hope to achieve this through agressive strategic tie-ups with partners in China, Japan and South-east Asia, to be formalised this week.
Yesterday, the Catalan team signed a three-year partnership deal with Singapores Tiger Beer. A few more deals in China and Japan are in order by the end of the week.
For a club owned solely by their fans, Barca are on a roll.
More : newpaper.asia1.com.sg
