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SABMiller bets on China in Asia

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SABMiller bets on China in Asia

SABMiller Plc. (SAB.L: Quote, Profile, Research) expects its beer sales in China to grow by double-digit percentages in coming years, as it clamps the brakes on a recent acquisition spree to focus on its existing business.

London-based SABMiller – purveyors of Miller Lite, Peroni and Castle – operates in China via a 49 percent owned venture called China Resources Snow Breweries Ltd., which runs 41 breweries across the country.

“Our expectations of the Chinese beer market is it will continue to grow between 5 and 8 percent per annum over five to 10 years. We would expect to be ahead of it,” Andre Parker, Managing Director for SABMiller Africa and Asia, told Reuters in an interview in Hong Kong on Wednesday.

“We would probably like to target double-digit growth” in sales, he added.

SABMiller arrived in the Chinese market in 1994 with a focus on second-tier cities such as Shenyang and Dalian, away from the fiercely competitive and wealthy eastern seaboard.

It grew quickly by gobbling up smaller rivals and now operates 41 breweries across China. Total sales volume came to about 3.1 million kilolitres in 2004.

More: today.reuters.com

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