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HK, best platform in Asia for marketing films

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HK, best platform in Asia for marketing films

A survey announced Thursday that Hong Kong’s twin events for the entertainment industry, the Hong Kong International Film & TV Market (FILMART) and Hong Kong-Asia Film Financing Forum (HAF), provides the best platform in Asia to market the latest products and to get financing for film productions.

About 70 percent of industry respondents described Hong Kong’s FILMART and HAF platform as the most significant film event in Asia, followed by similar events in South Korea and Japan.

The survey was carried out by independent survey consultant Oracle Added Value and included interviews with 340 international exhibitors and trade visitors at FILMART, which is held from Monday to Thursday in Hong Kong.

Buyers said they planned to source more than half of their films and digital and TV entertainment products from Hong Kong. They revealed that South Korea and Japan were second and third sourcing choices.

More: news.xinhuanet.com

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