Here, cricket means South Asia
When England walk out for their first match of this junior World Cup against Nepal a week from today, they will be led by Birminghan-born Moeen Ali, whose deputy is Essex’s Varun Kumar. The captain is of Pakistani origin, the No 2 has strong Indian roots.
South Asia’s hold over world cricket extends far beyond the monetary to something more permanent: Most youth teams are dominated by players from this region. Indeed, 30 players with non-Asian countries have connections with this region; add to that the 70 players representing Asian countries and it’s safe to say that there will be at least one player from the sub-continent or a Non-Resident Asian on the field every day of the tournament.
What’s new you ask, when England have had an India-born captain for the seniors, and Shivnaraine Chanderpaul skippers the West Indies. The difference is the numbers and spread.
More: cricket.expressindia.com
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Indiantelevision.com's interview with Group M South Asia CEO Ashutosh Srivastava
Group M is aiming big in India this year. Areas such as branded entertainment on television, sponsorship management for sporting events, developing search capabilities and expanding its India footprints via the Kinetic operations is what's high on the agenda.
In this the concluding installment of a two part interview, Group M South Asia CEO Ashutosh Srivastava feels that in the next four - five years there is going to be serious disruption in the media business as fundamental models will change.
Apart from branded entertainment on television, what is the other