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Indiantelevision.com’s interview with Group M South Asia CEO Ashutosh Srivastava

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Indiantelevision.com’s interview with Group M South Asia CEO Ashutosh Srivastava

Group M is aiming big in India this year. Areas such as branded entertainment on television, sponsorship management for sporting events, developing search capabilities and expanding its India footprints via the Kinetic operations is what’s high on the agenda.

In this the concluding installment of a two part interview, Group M South Asia CEO Ashutosh Srivastava feels that in the next four - five years there is going to be serious disruption in the media business as fundamental models will change.

Apart from branded entertainment on television, what is the other big area for Broadmind?
Sports is the other big area for Broadmind, which is untapped currently primarily sports is defined by cricket in India. What we are doing is looking at all the other alternatives to cricket. They are not huge in terms of value but they are great opportunities for experimentation and learning. Sports such as F1, PHL and Marathons are niche sports, so you don’t put big bucks but it gives scope for experimentation to see what works and not.

Sponsorship management is what we will be focusing on and looking at how to activate the brand in the market.

More: indiantelevision.com

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